Carmella Perrone
About Carmella Perrone
Carmella Perrone serves as the Group Sales Manager at Diversified Communications, where she has significantly contributed to the company's Integrative Healthcare Portfolio and achieved notable sales growth. With a background in international sales and event management, she has successfully launched and expanded key industry events across North America and Europe.
Work at Diversified Communications
Carmella Perrone has served as the Group Sales Manager at Diversified Communications since 2004. In this role, she has been instrumental in integrating the newly acquired Natural Medicine Journal into the company's Integrative Healthcare Portfolio. Her leadership has contributed to significant growth within the healthcare group, increasing annual revenue from $300,000 to nearly $3 million through various sponsorship and digital initiatives. Perrone also played a key role in launching CAMEXPO East and West, which has since been rebranded as the Integrative Healthcare Symposium, expanding its reach to California, Florida, and Canada.
Previous Experience at Reed Exhibitions
Before joining Diversified Communications, Carmella Perrone worked at Reed Exhibitions as the Director of Sales for Mexico and Latin America from 1989 to 1995. During her six-year tenure, she developed sales strategies that enhanced the company's presence in these markets. Her contributions were recognized through various awards, including those for the most improved event for the Plant Engineering show and the most growth for the Design Engineering Show.
Sales Achievements and Awards
Carmella Perrone has received multiple accolades throughout her career, including being named TSW's Top Exhibition Salesperson in March 2005. Her strategic initiatives have consistently exceeded revenue expectations, particularly during her time at VNU Expositions, Inc./Miller Freeman, where she developed an incentivized space assignment system that surpassed revenue budgets 80% of the time. These achievements underscore her effectiveness in driving sales and managing successful events.
International Sales Development
In her career, Carmella Perrone has demonstrated expertise in international sales development. She successfully expanded the All Things Organic initiative into Spain, Italy, and Portugal, which included the addition of Spanish and Italian pavilions. This initiative reflects her ability to identify and capitalize on market opportunities beyond domestic borders, enhancing the company's global footprint.
Event Promotion and Campaign Management
Carmella Perrone has directed various promotional campaigns to enhance event success. Notably, she revitalized the attendee promotion campaign for Manufacturing Week in Mexico City, significantly improving its effectiveness. Her strategic approach to marketing and promotion has contributed to the overall growth and visibility of the events she manages.