Brian Xuming Wu
About Brian Xuming Wu
Brian Xuming Wu is a Marketing Specialist at DJI, where he has worked since 2019. He has a background in marketing and product commercialization, with experience in leading product launches and executing integrated marketing campaigns.
Work at DJI
Brian Xuming Wu has been employed at DJI as a Marketing Specialist since 2019. In this role, he has led significant initiatives, including the global new product launch for RoboMaster EP Core. His responsibilities include collaborating with various marketing function teams to ensure projects are delivered on time and within budget. Additionally, he has established a reliable sales network for DJI Edu in North America, consistently meeting an average monthly sales target of 2 million RMB.
Previous Experience
Before joining DJI, Brian Wu held several positions that contributed to his marketing expertise. He worked as a Strategy & Product Commercialization Consultant at Johns Hopkins Medicine for four months in 2018. He also served as a Project Management Intern at Chow Tai Fook for two months in 2017 and as a Business Intern at OIGETIT Fake News Filter for three months in 2019. These roles provided him with diverse experiences in strategy, project management, and business operations.
Education and Expertise
Brian Wu has a solid educational background in marketing and business administration. He earned a Master of Science in Marketing from The Johns Hopkins University - Carey Business School from 2018 to 2019. Prior to that, he obtained a Bachelor's degree in Business Administration with a focus on Marketing from the University of Macau, completing his studies from 2014 to 2018. He also attended the University of California, Berkeley, where he studied American History and Music Theory in 2016.
Marketing Campaign Success
During his career, Brian Wu has successfully planned and executed integrated marketing campaigns. Notably, he achieved 5 million exposures and generated 2000 leads within the first month of launching a new product. His ability to conduct market research has also provided valuable insights into the North American education market, helping to enhance product competitiveness.