Grace Lai
About Grace Lai
Grace Lai serves as the Senior Marketing Brand Manager at DJI, where she has worked since 2017. She specializes in formulating market strategies and managing branding partnerships, leveraging her educational background in Information System Management and Financial Economics.
Work at DJI
Grace Lai has been serving as the Senior Marketing Brand Manager at DJI since 2017. In this role, she has conducted risk assessments and evaluated the return on profit for various marketing projects, ensuring they align with the company's strategic goals. Her responsibilities include reviewing and approving final details and contracts for cooperative schemes, ensuring compliance and mutual benefit. Prior to her current position, she worked as the Country Sales Manager for Australia and New Zealand from 2015 to 2017.
Education and Expertise
Grace Lai earned her Master's degree in Information System Management from 香港科技大学, where she studied from 2018 to 2020. She also holds a Bachelor's degree in Financial Economics from The University of Sydney Business School, which she completed from 2011 to 2014. Her educational background provides her with a strong foundation in both technical and financial aspects of marketing.
Background
Grace Lai has a diverse professional background, having worked in various roles within DJI. She transitioned from the position of Country Sales Manager for Australia and New Zealand to her current role as Senior Marketing Brand Manager. This progression highlights her adaptability and growth within the company, as well as her understanding of different market dynamics.
Achievements
In her role at DJI, Grace Lai has formulated market strategies for new products, significantly enhancing the brand's presence in Greater China. She has led branding partnerships with high-profile companies such as Mercedes Benz, Canon, Huawei, Tencent, and Givenchy. Additionally, she has organized and coordinated cross-functional teams to ensure the successful execution of marketing projects.