Hana Jingfang Liu
About Hana Jingfang Liu
Hana Jingfang Liu is a product marketing professional specializing in consumer products, with a background in project management and cross-cultural communication. She holds a Bachelor of Arts in Communication and Journalism from Sichuan University and a Master of Science in Marketing from Durham University.
Work at DJI
Hana Jingfang Liu has been employed at DJI since 2018, where she holds the position of Product Marketing in the Consumer Products division. Her role involves developing and executing marketing strategies for consumer-oriented products. This position allows her to leverage her extensive background in project management and marketing to enhance product visibility and consumer engagement.
Education and Expertise
Hana Jingfang Liu earned a Bachelor of Arts in Communication and Journalism from Sichuan University, studying from 2008 to 2012. She furthered her education with a Master of Science in Marketing from Durham University, completing her studies from 2012 to 2013. Additionally, she attended San Diego State University, focusing on Tourism, Management, and Hospitality. Her academic background supports her expertise in cross-cultural communication and strategic thinking.
Background in Marketing and Communications
Hana Jingfang Liu has a solid background in marketing and communications, beginning her career in this field in 2013. She worked as an Account Executive at Strategic Public Relations Group in Hong Kong for two years, followed by a role in Public Relations and Communications at AirAsia in Malaysia from 2015 to 2017. Her experiences in these positions contributed to her skills in managing complex marketing campaigns.
Project Management Skills
Hana Jingfang Liu possesses strong project management skills, which are essential in her current role in product marketing. Her ability to think strategically enhances her effectiveness in overseeing marketing initiatives and campaigns. This skill set has been developed through her educational background and professional experiences, allowing her to handle various marketing projects efficiently.
Experience in the Hospitality Industry
In 2012, Hana Jingfang Liu participated in the Disney College Program at Disneyland Resort for four months. This experience provided her with insights into customer service and hospitality, further enriching her understanding of consumer behavior and marketing strategies within the tourism and hospitality sectors.