Ishita Shah
About Ishita Shah
Ishita Shah is a Senior Influencer Marketing Specialist at DJI, known for her expertise in developing influencer marketing strategies that enhance brand visibility and engagement. With a background in social media and brand partnerships, she has successfully collaborated with influencers in wellness, travel, and lifestyle sectors.
Work at DJI
Ishita Shah has been employed at DJI as a Senior Influencer Marketing Specialist since 2021. In this role, she has developed influencer marketing strategies that align with DJI's brand goals and objectives. Her responsibilities include analyzing campaign performance using advanced metrics and KPIs to optimize future marketing strategies. Ishita actively engages with the influencer community to foster long-term partnerships and brand loyalty, contributing to the company's overall marketing efforts.
Previous Experience in Influencer Marketing
Before joining DJI, Ishita Shah worked at Kathy Kuo Home as a Social Media & Brand Partnerships Manager from 2017 to 2020. She also served as a Social Media Specialist at Oura from 2020 to 2021. In these positions, she focused on increasing brand visibility and engagement through strategic influencer collaborations. Additionally, she held the role of Creative Director at Kappa Phi Gamma Sorority, Inc from 2017 to 2019, where she further honed her skills in creative marketing.
Education and Expertise
Ishita Shah studied at Rutgers Business School, where she focused on Marketing, Management Information Systems, and the Business of Fashion from 2015 to 2019. Prior to that, she attended Union County Vocational Technical School and the Academy for Information Technology, achieving her High School Diploma from 2011 to 2015. Her educational background provides a solid foundation for her expertise in influencer marketing and brand partnerships.
Background in Retail and Internships
Ishita Shah began her career in retail as a Cashier at ShopRite Supermarkets from 2016 to 2017. She also completed a brief internship as an Accounting Intern at Gerald Reiss CPA in 2015. These early experiences contributed to her understanding of customer service and business operations, which are valuable in her current marketing role.
Specialization in Content Creation
Ishita Shah specializes in wellness, travel, and lifestyle content creation and influencer partnerships. Her strong track record in these areas demonstrates her ability to connect brands with relevant influencers, enhancing brand visibility and engagement. This specialization is integral to her current role at DJI, where she continues to develop impactful marketing strategies.