Michelle He
About Michelle He
Michelle He serves as the Global Key Account Service Coordinator at DJI Innovation, where she leads activations and events to promote the company's products. With a background in Business English and experience in marketing, she has worked at DJI since 2015 and previously held a position at Wistron.
Work at DJI
Michelle He has served as the Global Key Account Service Coordinator at DJI since 2015. In this role, she leads activations and events that highlight DJI's latest products, contributing to the company's overall brand narrative. Her responsibilities include developing and implementing creative marketing campaigns aimed at increasing awareness and preference for DJI products. Additionally, she measures the effectiveness of marketing initiatives and evaluates their return on investment. Michelle coordinates with global teams to ensure the adaptation and implementation of best marketing practices across various regions.
Education and Expertise
Michelle He studied at Changsha Science & Technology University, where she earned a Bachelor’s degree in Business English from 2006 to 2010. This educational background has equipped her with the skills necessary for effective communication and marketing strategies in her professional career. Her expertise in business English complements her role in coordinating global marketing efforts and engaging with key stakeholders.
Background
Before joining DJI, Michelle worked at Wistron as a Sourcing Specialist from 2011 to 2015. During her four years at Wistron, she gained valuable experience in sourcing and supply chain management, which contributed to her understanding of the technology industry. Her transition to DJI allowed her to leverage her background in sourcing and apply it to a more customer-focused role in marketing and account management.
Achievements
In her current role at DJI, Michelle He has overseen programs that engage partners and key opinion leaders to enhance brand awareness. She has been instrumental in driving initiatives that showcase DJI's innovative products, thereby contributing to the company's growth in the competitive technology market. Her ability to measure marketing impact and coordinate with global teams has positioned her as a key player in DJI's marketing efforts.