Prof. Dr. Barbara Stelzner
About Prof. Dr. Barbara Stelzner
Prof. Dr. Barbara Stelzner serves as the Corporate Communication Director for DJI in Europe and is a Professor of Journalism and Media Management at Hochschule Macromedia. With a robust background in media, she has held various leadership roles at prominent news organizations and has contributed significantly to corporate communication strategies.
Work at DJI
Prof. Dr. Barbara Stelzner has served as the Corporate Communication Director for Europe at DJI since 2016. Based in Hamburg, Germany, she has been instrumental in developing and implementing pan-European public relations and media strategies. Her efforts have significantly enhanced DJI's visibility across various European markets, aligning corporate messaging with stakeholder expectations.
Previous Experience in Media
Prior to her role at DJI, Barbara Stelzner held several key positions in the media industry. She worked at CNBC as Vice President of News and Programming from 2005 to 2010, and earlier as Executive Producer from 1998 to 2001. She also served as Deputy to the Director of Programming at CNBC from 2001 to 2002. Her experience includes a tenure as Executive Producer at Sky News for 11 months in 2004-2005 and as Senior Producer and News Editor at European Business News from 1995 to 1998.
Education and Expertise
Barbara Stelzner studied at Universität Bonn, where she focused on Art History and Film History, ultimately earning a Doctor of Philosophy (PhD) degree. Her academic background supports her expertise in both internal and external communication, particularly in aligning corporate messaging with stakeholder expectations. She has been a Professor of Journalism and Media and Communication Management at Hochschule Macromedia since 2011, contributing to the academic field by integrating practical industry insights into her teaching.
Teaching and Training Contributions
In her role at Hochschule Macromedia, Barbara Stelzner has dedicated over 13 years to teaching journalism and media management. She provides media and journalism training, drawing on her extensive experience in news and programming. Her contributions to academia focus on equipping students with practical skills and knowledge relevant to the media industry.