Virginia Zhu
About Virginia Zhu
Virginia Zhu serves as the APAC Marketing Lead at DJI and has extensive experience in strategic and growth marketing across various industries, particularly in the drone sector. She holds multiple MBA degrees and has held significant roles at Peking University and ByteDance.
Work at DJI
Virginia Zhu has served as the APAC Marketing Lead at DJI since 2016. In this role, she focuses on marketing initiatives specifically within the drone industry. Her tenure at DJI spans over eight years, during which she has contributed to the company's marketing strategies and growth in the Asia-Pacific region. Her experience in this position highlights her expertise in strategic marketing tailored to the unique demands of the drone market.
Experience in Marketing Roles
Virginia Zhu has accumulated extensive experience in both strategic and growth marketing roles across various industries. Prior to her current position at DJI, she worked as a Senior Program Manager at Peking University School of Transnational Law from 2010 to 2014. She also held an internship as a Market Strategy Intern at Asurion in 2015. Her diverse background equips her with a broad understanding of marketing dynamics.
Education and Expertise
Virginia Zhu possesses a diverse educational background. She earned a Master of Business Administration (MBA) from HKUST Business School, studying from 2014 to 2016. Additionally, she studied at the University of Michigan's Stephen M. Ross School of Business, where she focused on Strategy and Marketing. Earlier, she completed her Bachelor of Economics in International Business/Trade/Commerce at Wuhan University from 2006 to 2010. This combination of studies enhances her marketing acumen.
Background
Virginia Zhu has a rich professional background that spans various roles and industries. She began her career in Shenzhen, Guangdong, China, where she worked at Peking University School of Transnational Law. Her subsequent experiences include a brief internship in Hong Kong at Asurion. Since 2016, she has been based in Shenzhen, where she has developed her expertise in marketing leadership within the APAC region.
Achievements in Marketing Leadership
With over eight years of experience in marketing leadership roles in the APAC region, Virginia Zhu has demonstrated a strong focus on driving marketing initiatives. Her work at DJI and other organizations showcases her ability to lead marketing strategies effectively. According to Gallup's assessment, she possesses strengths in activator, learner, ideation, strategic, and individualization, which contribute to her success in the marketing field.