Camilla Worner Gibson
About Camilla Worner Gibson
Camilla Worner Gibson serves as the Senior Client Enablement Lead, focusing on site and CRO development while providing businesses with in-depth insights into their digital customers.
Work at DMPG
Camilla Worner Gibson serves as the Senior Client Enablement Lead at DMPG. In this role, she focuses on advancing site and conversion rate optimization (CRO) development. Her responsibilities include helping businesses gain a comprehensive understanding of their digital customers, enabling them to make informed decisions based on customer behavior and preferences.
Education and Expertise
Camilla has accumulated six years of experience in the digital and digital analytics sectors. She has developed a strong foundation in providing data-driven, commercial insights that assist businesses in enhancing their digital strategies. Her expertise encompasses various aspects of analytics, including digital trading, insight generation, and customer science.
Background
Prior to her current position at DMPG, Camilla worked client-side, gaining valuable insights into the needs and challenges faced by businesses in the digital landscape. Her background includes experience in a large fast fashion retailer, luxury and premium e-commerce, and the insurance industry, which has equipped her with a diverse perspective on digital customer engagement.
Achievements
Throughout her career, Camilla has focused on driving forward digital initiatives and improving customer understanding. Her work in analytics functions has contributed to the development of effective strategies in various sectors, including retail and e-commerce. She has played a significant role in enhancing the digital capabilities of the organizations she has been part of.