James Wawne
About James Wawne
James Wawne serves as the Managing Director and Principal Consultant for DMPG - Digital Experience Enablement in Australia, bringing over 14 years of consulting experience. He specializes in advanced analytics, digital transformation, and user experience evaluation, having worked with prominent brands across the UK, US, and Australia.
Current Role at DMPG
James Wawne serves as the Managing Director and Principal Consultant for the ANZ region at DMPG - Digital Experience Enablement. He has held this position since 2021 in Brisbane, Queensland, Australia. In this role, he focuses on delivering solutions that enhance digital experiences and drive organizational performance. His responsibilities include collaborating with client stakeholders across various levels and ensuring the implementation of effective optimization programs tailored to meet specific challenges.
Professional Experience
James Wawne has over 14 years of experience in consulting, having worked with notable organizations across the UK, US, and Australia. His previous roles include serving as a Tech Lead for Adobe Experience Cloud at Shell in London, Director of Strategy & Data at Venntifact in Brisbane, and Manager of Digital Change at PwC Australia in Melbourne. His career also includes positions as a Senior Digital Analyst at Virgin Media and a Customer Experience Researcher at Forrester Research, among others.
Education and Qualifications
James Wawne studied at the University of East Anglia, where he earned a Bachelor of Science (BSc) in Business Information Systems with Honours from 2003 to 2005, followed by a Master of Science (MSc) in Information Systems from 2005 to 2006. Additionally, he completed a course in Design Thinking at Stanford University through NovoEd in 2013. He is also an Omniture Certified Professional in Visual Sciences.
Expertise in Analytics and Optimization
James Wawne specializes in advanced analytics, including customer lifetime value, customer segmentation, and propensity modeling. He has a strong background in competitive intelligence evaluation and performance benchmarking. His extensive experience includes delivering value through optimization programs designed for the complexities of large organizations. He is also skilled in user experience evaluation and digital customer satisfaction measurement.
Contributions and Publications
James Wawne has contributed to discussions regarding the outlook for the ANZ market and has written articles on privacy and value exchange in Australia. His insights reflect his extensive knowledge of the digital landscape and his commitment to advancing understanding in the field of digital transformation and customer experience.