Joanne White
About Joanne White
Joanne White is a Senior Client Enablement Lead with nearly ten years of consultancy experience in conversion optimization and digital strategy. She specializes in the end-to-end CRO process and is an expert in Adobe products, providing data-driven insights and recommendations to clients across various industries.
Current Role at DMPG
Joanne White serves as the Senior Client Enablement Lead at DMPG - Digital Experience Enablement. In this role, she has been responsible for managing client and internal teams to implement optimization strategies. Her focus is on enhancing client experiences through effective digital enablement practices. Joanne has been with DMPG since 2021, contributing her expertise in conversion rate optimization (CRO) and personalization.
Previous Experience in Digital Marketing
Joanne White has extensive experience in digital marketing consultancy. She worked at CACI Ltd as a Senior Digital Marketing Consultant from 2017 to 2019, and previously as a Digital Marketing Consultant in 2017. Her tenure at Stream:20 included roles as a Digital Marketing Consultant and Affiliate Marketing Consultant from 2014 to 2017. Additionally, she held positions at REO as an Optimisation Strategist and Senior Optimisation Strategist between 2019 and 2021. This diverse background has equipped her with nearly ten years of consultancy experience across various sectors.
Education and Expertise
Joanne White studied Law at the University of Birmingham, where she earned her Bachelor of Laws (LL.B.) from 2008 to 2011. Her educational background complements her professional expertise in conversion rate optimization (CRO) and personalization. She specializes in the end-to-end CRO process, with a strong focus on Adobe products, particularly Adobe Analytics and Adobe Target.
Consultancy Experience and Skills
With nearly ten years of consultancy experience, Joanne White has developed a strong skill set in conversion optimization, user experience, and cross-channel digital strategy. She provides strategic and actionable recommendations based on data-driven insights. Her experience spans various industries, including Financial Services, Retail, Publishing, and Travel, allowing her to tailor strategies to meet diverse client needs.