Kirsty Mitchell
About Kirsty Mitchell
Kirsty Mitchell serves as the Client Enablement Lead at DMPG - Digital Experience Enablement, bringing extensive experience in MarTech integration and analytics. With a background in copywriting and a passion for purposeful data, she has held various roles in digital marketing and analytics across several companies since 2016.
Work at DMPG
Kirsty Mitchell currently serves as the Client Enablement Lead at DMPG - Digital Experience Enablement. She has been in this role since 2023, contributing her expertise in client engagement and data-driven strategies. Her responsibilities include enhancing client experiences and facilitating the integration of digital solutions.
Education and Expertise
Kirsty Mitchell has a solid educational background in media design and communications. She studied at Damelin, earning a Certificate in Media Design and Technology from 2010 to 2011. Additionally, she attended Vega School, where she obtained a Bachelor’s Degree in Creative Brand Communications with a specialization in Copywriting from 2013 to 2015. She also completed a course in Intro to Web Design at Vega School in 2012.
Background in Digital Marketing
Kirsty Mitchell has extensive experience in digital marketing and analytics. She began her career as a Junior Data Analyst at Mirum Agency in Johannesburg, South Africa, from 2016 to 2017. She then worked in various roles, including Digital Marketer at Co.Space and AdWords Account Manager at Net Age. Her experience spans multiple companies, including Jellyfish, where she held several positions related to analytics.
Achievements in Analytics and Data Integration
Throughout her career, Kirsty Mitchell has demonstrated a strong focus on analytics and data integration. She has worked on MarTech integration projects and streamlined reporting processes. Her roles at Jellyfish included Analytics Executive and Analytics Manager, where she managed data-driven projects and contributed to cross-brand data activations. She is also experienced with Google Tag Manager (GTM) setups.
Passion for Data and SEO
Kirsty Mitchell has a passion for purposeful data, which drives her work in analytics and digital marketing. She has pursued opportunities in SEO, reflecting her commitment to leveraging data for strategic decision-making. Her background in copywriting complements her analytical skills, allowing her to communicate insights effectively.