Lydia Atwood
About Lydia Atwood
Lydia Atwood serves as the Client Enablement Lead, bringing over 7 years of experience in digital analytics and insights. She focuses on assisting clients in achieving their analytics goals through comprehensive solutions, leveraging her expertise in the Google Stack and diverse industry experience.
Role as Client Enablement Lead
Lydia Atwood serves as the Client Enablement Lead, focusing on assisting clients in achieving their analytics goals. She delivers a range of analytics solutions that encompass tag management and actionable insights. Her role involves understanding client needs and providing tailored strategies to enhance their analytics capabilities.
Experience in Digital Analytics
With over 7 years of experience in digital analytics and insights, Lydia Atwood has developed a comprehensive skill set in the field. Her expertise includes working with various analytics tools and methodologies, enabling her to provide effective solutions that drive client success in analytics.
Media Agency Background
Lydia Atwood has a background in media agencies, which has equipped her with a strong understanding of the digital landscape. This experience allows her to navigate the complexities of client needs and deliver effective analytics solutions tailored to different sectors.
Knowledge of Google Stack
Lydia possesses extensive knowledge of the Google Stack, including Google Tag Manager (GTM), Looker, and Google Analytics (GA). This expertise enables her to implement and optimize analytics strategies that support clients in making data-driven decisions.
Industry Experience
Lydia Atwood has worked across a diverse range of industries, including food, publishing, financial services, and tourism. This breadth of experience allows her to apply insights and analytics solutions effectively across various sectors, addressing unique challenges and objectives.