Matt Grogan
About Matt Grogan
Matt Grogan is a Client Enablement Director with extensive experience in digital marketing and analytics. He has held various roles at DMPG - Digital Experience Enablement and CACI Ltd, and currently serves as President of DMPG Inc. in Toronto.
Current Role at DMPG
Matt Grogan serves as the President of DMPG Inc. since 2023, operating from Toronto, Ontario, Canada. In this role, he leads the organization in enabling digital experiences and enhancing client engagement. His responsibilities include guiding clients towards achieving full-scale personalization using Customer Data Platform (CDP) technology.
Previous Experience at DMPG
Prior to his current position, Grogan held multiple roles at DMPG - Digital Experience Enablement. He worked as Enablement Director from 2021 to 2023 and as Senior Enablement Lead from 2019 to 2021. During his tenure, he played a strategic role in managing DMPG's largest accounts, focusing on the design and implementation of datalayers and Adobe Analytics & Target solutions.
Consultancy Background
Grogan has nearly seven years of consultancy experience at the intersection of marketing, analytics, and technology. He has provided consulting services to businesses across various industries, including retail, entertainment, publishing, travel, financial services, and energy. His work spans across the UK, Germany, and the US, where he has collaborated with organizations of all sizes.
Education and Qualifications
Matt Grogan studied at the University of Nottingham, where he earned a Bachelor of Arts (BA) degree in History from 2010 to 2013. He also completed his A Levels at Nower Hill High School Sixth Form, focusing on subjects including Maths, Physics, History, and Music Technology.
Published Works
Grogan has authored several articles related to Adobe Analytics, including topics on Customer Journey Analytics, traffic reporting issues, stock tracking, and Adobe Experience Cloud Triggers. His writings contribute to the understanding of analytics tools and their application in driving business value and revenue growth.