Patrick Retallick
About Patrick Retallick
Patrick Retallick is the Head of Enablement Team at Adobe, focusing on helping clients achieve digital maturity through various strategies including CRO and analytics implementation. He has over seven years of experience in the digital experience field and has held leadership roles at DMPG - Digital Experience Enablement.
Current Role at DMPG
Patrick Retallick serves as the Head of Enablement Team at DMPG - Digital Experience Enablement since 2021. In this role, he focuses on helping clients achieve digital maturity through a comprehensive approach. His team is recognized by major tech providers and enterprise-level organizations as leaders in digital analytics, optimization, and personalization. Patrick operates as an extension of client teams, aligning with their goals to drive success in digital experience enablement.
Previous Experience at DMPG
Prior to his current position, Patrick held multiple roles at DMPG. He worked as Enablement Director from 2019 to 2021 and as CRO & Personalisation Lead from 2018 to 2019. Additionally, he served as a Senior Enablement Specialist from 2016 to 2018. His tenure at DMPG has contributed to his expertise in digital experience and client engagement.
Education and Expertise
Patrick Retallick studied Mathematics at Exeter University, where he earned a Bachelor's Degree. He also attended Wadebridge School. His educational background supports his ability to work with complex mathematical concepts and data analysis, which he has applied throughout his 12 years of experience in extracting meaning from data.
Career in Digital Experience
With 7 years of experience in the digital experience field, Patrick has worked in various roles that emphasize web analytics and client enablement. He previously worked as a Web Analytics Consultant at eCapacity from 2015 to 2016 and as a Global Markets Analyst at Wessex Insights from 2013 to 2015. His focus has been on adapting team capabilities to meet clients' commercial opportunities.
Contributions to the Industry
Patrick has authored blog articles on topics such as Conversion Rate Optimisation and Personalisation. His insights contribute to the broader understanding of digital analytics and optimization strategies, reflecting his commitment to improving team performance and client success.