Rebecca Stringer
About Rebecca Stringer
Rebecca Stringer serves as the Head of the Enablement Team at Google and has extensive experience in digital analytics, having worked in various roles across multiple industries since 2005. She is the Founder and Principal Consultant at Funnel Metrics Ltd and has held senior positions at several notable companies, including Vodafone and Intelligent Reach.
Current Position at DMPG
Rebecca Stringer serves as the Digital Enablement Director at DMPG - Digital Experience Enablement since 2021. In this role, she focuses on enhancing digital strategies and ensuring effective data collection practices align with business objectives. Her expertise in digital analytics allows her to lead the delivery of services across Google Stack Clients, including Google Analytics, Google Tag Manager, and Google Optimize.
Experience at Funnel Metrics Ltd
Rebecca Stringer is the Founder and Principal Consultant at Funnel Metrics Ltd, a position she has held since 2017. Based in Derby, United Kingdom, she provides training for businesses to derive actionable insights from their data. Her work emphasizes aligning data collection with business goals, ensuring that analytics are implemented according to best practices.
Professional Background
Rebecca Stringer has an extensive background in digital analytics, having worked in the field since 2005. She has held various roles across multiple industries, including Retail, Publishing, Telecomms, and Entertainment. Her career includes positions at Vodafone, Intelligent Reach, and NCC Group, where she has gained experience on both the client and agency sides at senior levels.
Education and Training
Rebecca Stringer studied at John Taylor High School and later attended UWE Bristol. Her educational background has provided a foundation for her career in digital analytics and consultancy. She has developed a strong understanding of data-driven decision-making, which she applies in her current and previous roles.
Previous Roles and Responsibilities
Throughout her career, Rebecca Stringer has held several significant positions. She worked as an Omniture Consultant at Vodafone and Ryman, and served as Marketing & Insight Director at Intelligent Reach. Additionally, she was the Managing Director at The Big Round Company Ltd and a Strategic Data Consultant at Davies + Scothorn. Her roles have involved utilizing tools like Adobe Launch and Tealium to enable effective tracking of website actions.