Will Taplin
About Will Taplin
Will Taplin serves as the Head of Omni Channel Solution Architecture, specializing in audience and journey orchestration strategies and the optimization of Customer Data Platforms. With over a decade of experience in digital marketing and analytics, he focuses on supporting clients through digital transformations.
Work at DMPG
Will Taplin serves as the Head of Omni Channel Solution Architecture at DMPG. In this role, he is responsible for developing and implementing strategies that enhance audience engagement and journey orchestration. He collaborates with clients to optimize their use of Customer Data Platforms and other technologies, ensuring effective digital transformations.
Education and Expertise
Will Taplin possesses over 10 years of experience in Digital Marketing, Analytics, and Testing. His expertise includes a detailed understanding of business platforms and requirements, which enables him to create effective strategies for audience and journey orchestration. He emphasizes data-driven activation in his work.
Background
Will Taplin has worked directly with clients utilizing Adobe, Google, and Tealium stacks for more than 8 years. This experience has equipped him with a comprehensive understanding of various digital marketing technologies and their applications in real-world scenarios.
Achievements
Throughout his career, Will Taplin has focused on preparing and supporting clients during their digital transformation journeys. His work in optimizing Customer Data Platforms has contributed to the successful implementation of data-driven strategies across various organizations.