Katie White
About Katie White
Katie White serves as the Sales and Marketing Coordinator at DMSi Software, where she has worked since 2014. She has a background in business systems analysis and technical communications, with a degree in Management Information Systems from the University of Nebraska at Omaha.
Current Role at DMSi Software
Katie White serves as the Sales and Marketing Coordinator at DMSi Software, a position she has held since 2014. In this role, she focuses on enhancing the company's marketing efforts and supporting the sales team. Her contributions include the delivery of a Power BI dashboard that integrates prospect activity from various marketing platforms, which aids in strategic decision-making. Over her tenure, she has successfully increased qualified leads by over 20% through improved print and digital media strategies.
Previous Experience at ACI Worldwide
Katie White worked at ACI Worldwide in various capacities from 2006 to 2013. Initially, she served as an Associate Business Systems Analyst for three years, where she contributed to business system improvements. Following this role, she transitioned to the position of Technical Communications Specialist, which she held for four years. In this capacity, she managed the corporate website, redesigned the corporate home page, and maintained relationships with third-party vendors.
Educational Background
Katie White earned her Bachelor of Science degree from the University of Nebraska at Omaha, where she studied Management Information Systems, Internet Technology, and Marketing. Her academic journey spanned from 2001 to 2005, providing her with a solid foundation in both technical and marketing disciplines, which she applies in her professional roles.
Marketing Initiatives and Achievements
Throughout her career, Katie White has implemented several successful marketing initiatives. She developed and executed an account-based marketing strategy that led to the generation of new sales opportunities. Additionally, she improved the registration process for the bi-annual customer conference by launching an enhanced registration site and conference app, resulting in record registrations. Her strategies in print and digital media have also significantly increased qualified leads.