Abishek Allapanda
About Abishek Allapanda
Abishek Allapanda is the Director of Marketing Americas at DocuWare, with a strong background in online marketing strategy and media planning. He has held various marketing roles across multiple companies, including Aviso AI and NetEnrich, and possesses an MBA from IBS Hyderabad.
Current Role at DocuWare
Abishek Allapanda serves as the Director of Marketing Americas at DocuWare, a position he has held since 2024. He is based in Beacon, New York, United States. In this role, he focuses on developing and executing marketing strategies tailored to the Americas region, leveraging his extensive experience in online marketing and media planning.
Previous Experience in Marketing
Prior to joining DocuWare, Abishek held several marketing positions across various organizations. He worked as a Senior Manager of Integrated Marketing at Aviso AI from 2021 to 2023. His earlier roles include Marketing Manager at NetEnrich, Inc. from 2018 to 2021, and Marketing Strategist at Tivamo from 2014 to 2015. He also served as an Associate at ICFAI Group from 2012 to 2014.
Educational Background
Abishek Allapanda earned a Master of Business Administration (MBA) in Marketing/Marketing Management from IBS Hyderabad, where he studied from 2010 to 2012. He also holds a Bachelor of Technology (BTech) in Mechanical Engineering from Visvesvaraya Technological University, which he completed from 2005 to 2009. Additionally, he attended Christ University, Bangalore, for his Pre University College studies from 2003 to 2005.
Specialization and Skills
Abishek specializes in online marketing strategy and media planning, with a strong focus on product and solutions marketing. He possesses expertise in agile program management, allowing him to develop, execute, and optimize marketing campaigns effectively. His skills extend to content strategy and writing, where he creates diverse content types including websites, blogs, social media, and advertisements.
Internship Experience
Abishek has gained valuable experience through internships early in his career. He interned at Bosch for six months in 2009 and at IDBI Federal Life Insurance for three months in 2011. These roles provided him with foundational insights into the marketing and engineering sectors.