Joan Honig
About Joan Honig
Joan Honig serves as the Product Marketing Manager at DocuWare Corporation, where she has worked since 2013. She specializes in content marketing, analytics, and adapting writing for diverse audiences, contributing to the company's thought leadership in the Enterprise Content Management industry.
Work at DocuWare
Joan Honig has served as the Product Marketing Manager at DocuWare Corporation since 2013. In this role, she focuses on content marketing strategies that position the company as a thought leader in the Enterprise Content Management industry. She oversees the publication of select email newsletters and company communications, ensuring that the content aligns with the interests of their audience. Joan also reviews analytics to gauge visitor engagement and adapt content accordingly.
Previous Experience at Westbrook Technologies
Before joining DocuWare, Joan Honig worked at Westbrook Technologies as a Product Marketing Manager from 2008 to 2013. During her five years in this position, she developed marketing strategies and contributed to the promotion of the company's products and services. Her experience in this role laid the foundation for her current work in content marketing and product promotion.
Education and Expertise
Joan Honig earned her Bachelor of Arts (B.A.) degree from the University of Connecticut. Her educational background has equipped her with the skills necessary for effective communication and marketing. She applies her knowledge in various aspects of product marketing, including content creation, audience engagement, and strategic planning.
Content Creation and Marketing Strategies
Joan Honig is recognized for her ability to adapt writing tone to different audiences, maintaining an authentic voice in her communications. She has developed a content marketing editorial calendar that addresses key topics relevant to her audience. Her writing includes blog posts on document management, finance, and automation, as well as articles discussing document retention policies and leveraging AI for business improvements.
Insights on Financial Processes
In her role, Joan provides insights on various financial processes, including error-proofing invoice processing. She has contributed to discussions on strategic finance and financial health improvement, emphasizing the importance of effective document management and automation in enhancing business operations.