Samina Sabir
About Samina Sabir
Samina Sabir serves as the Director of Corporate Communications at DocuWare, bringing extensive experience from the travel and tech industries. She specializes in crisis communications and partnership development, enhancing brand awareness and client relations.
Work at DocuWare
Samina Sabir has served as the Director of Corporate Communications at DocuWare since 2018. In this role, she applies her extensive experience from both the travel and tech industries to develop strategic corporate communication initiatives. Her responsibilities include managing public relations, enhancing brand awareness, and fostering client relations. Based in New York, she has been instrumental in shaping the company's communication strategy over the past six years.
Education and Expertise
Samina Sabir holds a Diploma in Marketing and French from Dundalk Institute of Technology, where she studied from 1990 to 1991. She also earned a BA in English and Italian Language and Literature from University College Cork, completing her studies there from 1987 to 1991. Additionally, she has pursued studies in Public Relations at New York University since 2010. Her educational background supports her expertise in corporate communications and crisis management.
Background
Samina Sabir has a diverse professional background, having worked in both the travel and technology sectors. Prior to her role at DocuWare, she spent 15 years at Rail Europe as a Sales and Marketing Manager, followed by five years as a Public Relations Manager. This experience has contributed to her strategic approach in corporate communications, particularly in partnership development and brand visibility.
Crisis Communications Expertise
In her role as Director of Corporate Communications, Samina Sabir specializes in crisis communications. She provides strategic counseling and media training to effectively manage public relations challenges. Her expertise in this area allows her to navigate complex situations and maintain the integrity of the brand during crises.
Event Planning and Promotions
Samina Sabir has a strong background in event planning and promotions, which enhances brand visibility through creative and engaging events. Her experience in this field complements her corporate communications role, allowing her to leverage events as a tool for effective communication and relationship building.