Jocelyn G. Barielle
About Jocelyn G. Barielle
Jocelyn G. Barielle is a Digital Marketing Manager with extensive experience in e-commerce and online communications. She has a strong educational background in Journalism and English from the University of North Carolina at Charlotte and has successfully managed digital marketing projects at various companies, including Dodge Industrial and UPM Raflatac.
Work at Dodge Industrial
Jocelyn G. Barielle has been serving as the Digital Marketing Manager at Dodge Industrial since 2021. In this role, she has managed the development of cross-channel campaigns for the Lifecycle Solutions program, which successfully fulfilled the largest order-to-date for the company. Additionally, she oversaw the UX/CX development of e-commerce sites and customer tools, achieving a user registration and access goal of 60% before the six-month deadline. Her contributions have been significant in enhancing the company's digital marketing strategies.
Previous Experience at UPM Raflatac
Before joining Dodge Industrial, Jocelyn worked at UPM Raflatac for nine years, from 2012 to 2021, in Mills River, NC. She held the position of Leader, Digital Marketing and Development / Online Communications Manager. In this capacity, she was responsible for various digital marketing initiatives and played a key role in shaping the online presence of the company. Her extensive experience in digital marketing during this period laid the groundwork for her subsequent roles.
Experience at Volvo Construction Equipment
Jocelyn G. Barielle worked at Volvo Construction Equipment from 2010 to 2012 as a Digital Marketing, Senior Web Developer / Online Content Manager for the Americas. Her responsibilities included managing online content and developing digital marketing strategies that aligned with the company's objectives. This role contributed to her expertise in digital marketing and web development, which she has applied in her subsequent positions.
Education and Expertise
Jocelyn studied at the University of North Carolina at Charlotte, where she earned a Bachelor's degree in English and Journalism. Additionally, she participated in a summer program at Shakespeare: Stratford-upon-Avon and the University of Oxford, further enhancing her communication skills. Her educational background in journalism and related programs has equipped her with the expertise necessary for effective digital marketing and content management.
Project Management Achievements
During her career, Jocelyn has successfully completed significant projects, including a digital asset management platform project at Dodge Industrial, which she delivered three months ahead of schedule. Her ability to manage projects efficiently has been a key aspect of her professional success, demonstrating her skills in planning, execution, and achieving organizational goals.