Amir Salihefendic
About Amir Salihefendic
Amir Salihefendic, founder and CEO of Todoist, developed the productivity tool during university as a side project and later launched Twist in 2017. He leads a remote-first team across 39 countries, focusing on creating impactful, simple tools for global life organization.
Amir Salihefendic - Founder & CEO
Amir Salihefendic is the Founder and CEO of Todoist, a market-leading productivity tool. He began working on Todoist while still attending university as a way to manage multiple jobs and his full course load more effectively. Under his leadership, Todoist has grown from a small side project into a widely used productivity application.
Amir Salihefendic's Education and Beginnings
Amir Salihefendic started the development of Todoist during his university years. He created the tool as part of his effort to juggle multiple jobs alongside a full course load, showcasing his early interest in improving productivity and time management. This initial project laid the groundwork for what would later become a highly successful productivity application.
Building Todoist From Personal Project to Market Leader
Amir Salihefendic transformed Todoist from a personal side project into a leading productivity tool. Initially developed to help him manage his own tasks more effectively, Todoist has now grown to serve millions of users worldwide. Salihefendic's vision and dedication have been crucial in turning Todoist into the comprehensive task management solution it is today.
Twist Launch and Remote-First Leadership
In 2017, Amir Salihefendic launched Twist, a second product aimed at improving team communication. Leading a remote-first team of 93 people from 41 nationalities across 39 countries and 75 cities, Salihefendic has championed a vision of borderless work, where people can collaborate from anywhere in the world. His approach emphasizes focus and minimizing distractions, aligning perfectly with the functionality of both Todoist and Twist.
Amir Salihefendic's Vision and Mission
Amir Salihefendic is committed to building a company and culture with a lasting impact. His mission is to simplify complexity and empower people with simple yet powerful tools for life organization. He aims to create a future where jobs are borderless and individuals can work on meaningful projects without unnecessary distractions. Unlike many founders, Salihefendic has no exit strategy but is driven by a long-term vision to catalyze success globally.