Lynn Karawani
About Lynn Karawani
Lynn Karawani serves as the Head of Performance Marketing EMEA at Dolead, where she has worked since 2021. With a diverse background in digital marketing and analytics, she has held various roles across notable companies, including Accenture Interactive and National Bank of Canada.
Work at Dolead
Lynn Karawani has been serving as the Head of Performance Marketing EMEA at Dolead since 2021. In this role, she focuses on driving digital marketing strategies across the Europe, Middle East, and Africa regions. Her responsibilities include optimizing marketing performance and enhancing user engagement through data-driven approaches. Under her leadership, the team aims to align marketing efforts with business objectives to maximize return on investment.
Previous Experience in Digital Marketing
Prior to her current position, Lynn held several roles in digital marketing. She worked at Accenture Interactive as a Digital Marketing Manager for eight months in 2021, where she contributed to various marketing initiatives. Before that, she served as a Digital Marketing Specialist at OMEGA Engineering from 2015 to 2017 and as a Digital Marketing & Analytics Specialist at Laura Canada from 2017 to 2018. These positions allowed her to develop a strong foundation in digital marketing strategies and analytics.
Education and Expertise
Lynn holds a Bachelor's degree in Business Administration and Management from HEC Montréal, where she studied from 2012 to 2015. She also earned a Bachelor of Engineering in Chemical Engineering from Université de Montréal - École polytechnique de Montréal from 2010 to 2012. Her educational background equips her with a blend of strategic, analytical, technical, and creative skills, which she applies in her marketing roles.
Career Development and Roles
Lynn's career includes various positions that highlight her expertise in digital marketing. She worked at the National Bank of Canada in multiple roles, including Lead - Digital Acquisition: Media & Performance and Chief Analyst - Digital Marketing. Additionally, she served as Interim Director of Digital Media during a paternity leave. Her diverse experiences contribute to her ability to manage large-scale marketing projects effectively.
Passion for Digital Growth
Lynn is passionate about digital growth, particularly in attracting the right audience and increasing conversion rates. She has managed a multimillion-dollar portfolio of projects, demonstrating her capability in handling substantial marketing budgets. Her focus on aligning business models with user experience aims to optimize client relationship lifetime value, showcasing her commitment to driving successful marketing outcomes.