Emma
About Emma
Emma is a Content Team Lead who advanced her career by earning a CIM Certificate in Professional Digital Marketing. She also runs a design business focusing on custom wedding stationery and pet portraits.
Title and Current Role
Emma holds the position of Content Team Lead. In this role, she spearheads the content creation and strategy for her team, ensuring that all projects align with overall marketing goals. Her leadership is a result of her dedicated efforts to expand her expertise in digital marketing and content management.
Education and Professional Development
Emma graduated from the CIM Certificate in Professional Digital Marketing (L4), which she chose to study with nesma. Throughout her studies, she gained valuable insights into time management, particularly in balancing study time while working full-time. Although she had been out of practice with essay writing, she enjoyed engaging with complex projects again. Emma's dedication to her studies was instrumental in advancing her career to a managerial position.
Virtual Learning Experience
Due to the pandemic, Emma's classes for the digital marketing qualification were conducted virtually. This format allowed her to attend sessions from home, providing flexibility amidst her busy schedule. Partway through her studies, she managed a significant life change by relocating across the country while continuing to meet her academic and professional commitments.
Skills and Campaign Planning
As a result of her studies, Emma developed a strategic approach to planning marketing campaigns. She now dedicates time to logically and systematically plan out each campaign to ensure its success. This methodical planning process has been a crucial skill in her role as a Content Team Lead.
Entrepreneurial Ventures
In addition to her primary role, Emma runs a design business where she creates unique items such as wedding stationery and custom pet portraits. This entrepreneurial venture showcases her diverse skill set and creativity outside her professional work in digital marketing.