Kelley Shepherd
About Kelley Shepherd
Kelley Shepherd is a Customer Marketing Manager based in Raleigh, North Carolina, with extensive experience in the paper and forest products industry. She has worked at Domtar since 2003, holding various roles and developing skills in negotiation, sales, and account management.
Current Role as Customer Marketing Manager
Kelley Shepherd currently serves as the Customer Marketing Manager at Domtar, a position she has held since 2016. Based in Raleigh, North Carolina, she focuses on developing and implementing customer marketing strategies tailored for the converting and specialty channel. Her role involves leveraging her understanding of regional market dynamics to enhance customer engagement and drive business growth.
Experience at Domtar
Kelley Shepherd has extensive experience at Domtar, having worked there for a total of 13 years. She began her tenure as a Printing Papers Account Manager from 2003 to 2013 in the Orlando, Florida area. Following this, she transitioned to the role of Enterprise Group Account Manager from 2013 to 2016, where she managed accounts across North Carolina, Virginia, Washington DC, and Maryland. Her long-standing career at Domtar has equipped her with valuable insights into the paper and forest products industry.
Educational Background
Kelley Shepherd earned her Bachelor of Science (BS) degree in Industrial Relations from the University of North Carolina at Chapel Hill. This educational foundation has contributed to her understanding of market dynamics and customer behavior, which are essential in her current role in customer marketing.
Skills and Expertise
Kelley possesses a diverse skill set that includes negotiation, sales, pricing strategy, management, project management, and account management. These skills are vital for her success in customer marketing, enabling her to effectively manage customer relationships and develop strategic marketing initiatives.
Background in the Paper & Forest Products Industry
Kelley Shepherd has a strong background in the paper and forest products industry, which has been instrumental in shaping her expertise in customer marketing. Her extensive experience in various roles within Domtar has provided her with a comprehensive understanding of industry trends and customer needs.