Vanecia "V" Carr, MBA
About Vanecia "V" Carr, MBA
Vanecia 'V' Carr, MBA, serves as the Senior Director of Marketing and Product Management at Domtar, where she advocates for diversity, equity, and inclusion. With a strong background in generational marketing, she focuses on engaging Millennials and Generation Z while overseeing the company's Paper Matters Magazine and blog.
Work at Domtar
Vanecia Carr has held multiple positions at Domtar since joining the company in 2010. She currently serves as the Senior Director of Marketing and Product Management, a role she has occupied since 2021. In this position, she oversees the Domtar Paper Matters Magazine and blog, which aims to inspire and educate customers and influencers. Prior to her current role, she worked as a Product Manager for Printing Papers, Director of Marketing for Printing & Publishing, and Director of Customer & Brand Marketing, among other positions. Her extensive experience at Domtar spans over a decade.
Education and Expertise
Vanecia Carr earned her Master of Business Administration (MBA) from the Darla Moore School of Business, where she focused on Strategy and Marketing. She completed this degree between 2019 and 2020. Prior to her MBA, she obtained a Bachelor of Arts in Political Science and Government from Winthrop University from 2000 to 2004. Her educational background supports her expertise in marketing and product management, particularly in generational marketing.
Background
Before joining Domtar, Vanecia Carr worked at Weyerhaeuser as an Inside Sales Team Lead for Business Papers from 2005 to 2010. This experience provided her with foundational skills in sales and customer engagement, which she later applied in her marketing roles at Domtar. Her career trajectory reflects a consistent focus on marketing and product management within the paper industry.
Advocacy for Diversity and Inclusion
Vanecia Carr actively advocates for diversity, equity, and inclusion within the marketing and product management sectors. She works to dispel misconceptions about the needs of the next generation in the industry, particularly focusing on attracting and retaining Millennials and Generation Z. Her efforts aim to create a more inclusive environment in the workplace and the broader industry.
Specialization in Generational Marketing
Vanecia Carr specializes in generational marketing, with a particular emphasis on understanding and addressing the needs of Millennials and Generation Z. Her approach includes developing strategies that resonate with these demographics, ensuring that marketing efforts are relevant and effective in engaging younger audiences.