Santiago Aday
About Santiago Aday
Santiago Aday is a Marketing Operations Specialist with a strong background in marketing automation and data analytics. He has worked at various organizations, including DoorLoop and Expedia Group, and graduated Summa Cum Laude from Florida International University with a Bachelor of Science in Computer Science.
Work at DoorLoop
Santiago Aday serves as a Marketing Operations Specialist at DoorLoop Rental Property Management Software, a role he has held since 2021. In this position, he focuses on integrating marketing operations architecture with overall business strategies tailored for SaaS startups. He utilizes various CRM systems, including Salesforce, HubSpot, Customer.io, and Outreach, to analyze the effectiveness of marketing strategies on revenue and customer acquisition. His responsibilities also include managing marketing automation projects and enhancing customer engagement through targeted campaigns.
Previous Experience at FIU School of Computing and Information Sciences
Prior to his current role, Santiago worked as a Junior Web Developer at the FIU School of Computing and Information Sciences from 2021 to 2022. During his tenure, he implemented marketing automation tools aimed at streamlining operations and improving customer data management. His efforts contributed to the enhancement of lead generation processes through the application of data analytics, which improved the quality of potential leads.
Internship at Expedia Group
Santiago completed a three-month internship as a Full Stack Software Developer Intern at Expedia Group in 2022. During this internship, he managed and optimized email marketing campaigns, achieving improvements in key performance metrics by up to 35%. His work involved deploying A/B testing strategies to enhance customer engagement and conversion rates, showcasing his ability to leverage technology for marketing effectiveness.
Education and Academic Achievements
Santiago graduated Summa Cum Laude from Florida International University, earning a Bachelor of Science in Computer Science with a GPA of 3.95/4.00. His academic background provided a solid foundation in both technical and analytical skills, which he applies in his marketing operations role. His education has equipped him with the knowledge necessary to develop and track marketing KPIs using analytics tools such as Google Analytics and Posthog.
Marketing Automation and Content Creation
Santiago has a strong focus on marketing automation, having been involved in various projects that enhance operational efficiency. He has authored content on self-help evictions and hosted webinars on automating work with ChatGPT, demonstrating his commitment to sharing knowledge and improving industry practices. His expertise in deploying marketing automation tools has been instrumental in driving strategic decisions within his roles.