Daruá Iama
About Daruá Iama
Daruá Iama is a Senior Data Analyst with extensive experience in digital marketing and business intelligence. He has worked with various clients across multiple sectors and has a strong background in data analysis and campaign optimization.
Work at Doris.mobi
Daruá Iama currently holds the position of Senior Data Analyst at Doris.mobi, a role he has occupied since 2023. In this capacity, he utilizes his extensive background in data analysis to support the company's data-driven decision-making processes. His responsibilities include analyzing data trends, optimizing performance metrics, and providing actionable insights that contribute to the strategic goals of Doris.mobi.
Education and Expertise
Daruá Iama has a solid educational background in marketing and data science. He earned a Bachelor's degree in Publicidade e Propaganda from Universidade Anhembi Morumbi, and he also holds a Bachelor's degree in Relações Públicas/Gestão de Imagem from USP - Universidade de São Paulo. Additionally, he completed a Master's degree in Data Science e Analytics from MBA USP/Esalq. His expertise includes data visualization, report automation, and the strategic use of various advertising platforms.
Background
Daruá Iama has a diverse professional background, having worked in various roles across multiple companies. His career includes positions such as Digital Media Supervisor at Havas Health & You and Business Intelligence Specialist at David the agency. He has experience in both remote and on-site roles, primarily in São Paulo, Brazil. His work spans several industries, including entertainment, banking, and technology.
Achievements
Daruá Iama has a proven track record of helping media groups achieve their campaign objectives through strategic data insights. He has worked with a variety of clients across different sectors, demonstrating his ability to analyze and optimize sponsored campaigns effectively. His skills in metric establishment and campaign rerouting have contributed to successful outcomes in his previous roles.
Previous Work Experience
Daruá Iama has held multiple positions prior to his current role at Doris.mobi. He worked as Coordenador de mídia at Garage Interactive Marketing, Coordenador de BI at Wunderman Thompson Brasil, and Digital Analytics at SKY Brasil. His experience also includes roles at Havas, iDigital, and Estação Ciência, showcasing his versatility in the marketing and data analysis fields.