Blake Mascali
About Blake Mascali
Blake Mascali serves as the Global Director of Sales Enablement at Dotmatics, a position he has held since 2023. With extensive experience in marketing and sales across various organizations, he has played significant roles in B2B SaaS startups and Fortune 100 companies.
Work at Dotmatics
Blake Mascali serves as the Global Director of Sales Enablement at Dotmatics, a position he has held since 2023. In this role, he focuses on enhancing the sales team's effectiveness and ensuring alignment with the company's strategic goals. His responsibilities include developing training programs and resources that empower sales personnel to engage effectively with clients.
Previous Experience in Marketing and Sales
Prior to his role at Dotmatics, Blake Mascali held several significant positions in marketing and sales. He was the Director of Product Marketing at Humrun from 2017 to 2018 and served as the Global Director of Content Marketing and Strategy at Honeywell from 2020 to 2022. His experience also includes leadership roles at Atlanta Journal-Constitution and Fairbanks Engineering Co, where he managed sales teams and marketing strategies.
Education and Expertise
Blake Mascali studied at Kennesaw State University, where he earned a Bachelor of Science degree in International Affairs and Global Economics from 2006 to 2011. He also completed his secondary education at Sprayberry High School. His academic background supports his expertise in global markets and economic strategies, which he applies in his professional roles.
Achievements in Product Marketing
Throughout his career, Blake Mascali has managed go-to-market strategies for over 10 new product introductions across more than 15 customer industries. He played a key role in establishing the first content team within a Fortune 100 company at Honeywell, which contributed to significant improvements in content marketing effectiveness. He also received Honeywell's 'Business Unit of the Year' award, recognizing his contributions to the company's success.
Advisory Role at SparkPortal
Blake Mascali has been serving as an Executive Advisor at SparkPortal since 2022. In this capacity, he provides strategic guidance and insights to enhance the company's product offerings and market positioning. His previous experience as Fractional CMO at SparkPortal from 2020 to 2022 further solidified his role in shaping the company's marketing strategies.