Liam B.
About Liam B.
Liam B. is a Senior Marketing Manager specializing in Data Analysis and Visualization at Dotmatics, with a background in digital marketing and market research. He has extensive experience in various marketing roles and possesses skills in web design, analytics, and content creation.
Work at Dotmatics
Liam B. currently holds the position of Senior Marketing Manager - Data Analysis and Visualization at Dotmatics, a role he has occupied since 2022. In this capacity, he focuses on data-driven marketing strategies and visualization techniques to enhance the company's marketing efforts. His work involves analyzing data to inform marketing decisions and improve overall campaign effectiveness.
Previous Experience in Marketing
Before joining Dotmatics, Liam B. gained extensive marketing experience across various companies. He worked as a Digital Marketing Executive at ProPhotonix for 11 months in 2016, where he contributed to digital marketing initiatives. Additionally, he served as a Marketing Executive at Fastnet Recruitment & Search for 11 months in 2014. His role as a Market Research Analyst at Market Alert from 2011 to 2012 further solidified his expertise in market analysis.
Education and Expertise
Liam B. studied at Waterford Institute of Technology, where he earned a Bachelor of Arts Degree with Honours in Marketing from 2005 to 2009. He also attended Dun Laoghaire College, achieving a Certificate in Media Engineering in 2005. His educational background supports his proficiency in various marketing tools, including HubSpot, Salesforce, and Google Analytics, as well as creative software such as Photoshop, InDesign, and Illustrator.
Skills in Data Analysis and Visualization
Liam B. possesses skills in data analysis and visualization, which are crucial for his current role. He utilizes advanced marketing platforms such as SEMRush and Screaming Frog for SEO and analytics. His expertise extends to basic CSS and HTML, which he applies in web design and marketing automation, enhancing the effectiveness of digital marketing campaigns.
Career Background
Liam B. has a diverse career background that includes roles in customer service and collections. He worked as a Collections Agent at Bank of Ireland from 2010 to 2011 and as a Customer Service Agent at VHI Healthcare from 2009 to 2010. His experience also includes a position as a Category Coordinator at Umbra in Toronto from 2012 to 2013, showcasing his adaptability across different sectors.