Priscilla Thomas
About Priscilla Thomas
Priscilla Thomas is a Content Marketing Manager at Dotmatics in Dublin, Ireland, where she has worked since 2022. She has a diverse background in marketing, having held various roles in companies across India, New Zealand, and the United States.
Work at Dotmatics
Priscilla Thomas has served as the Content Marketing Manager at Dotmatics since 2022. In this role, she specializes in optimizing website content for search engines and user experience. She oversees the maintenance and development of the Dotmatics website, ensuring it aligns with the company's brand identity and messaging. Additionally, she leads social media management efforts to engage and grow the audience for Dotmatics. Priscilla also manages email marketing communications and conducts A/B testing to enhance website performance and conversion rates.
Previous Experience
Prior to her current position, Priscilla held various marketing roles. She worked as a Marketing Manager at Linkstreet Learning Pvt. Ltd. from 2015 to 2016. She also served as a Content and Communications Specialist at Goodera from 2020 to 2021. Earlier in her career, she was an Account Executive at Passion PR for seven months in 2012 and worked as an Associate Marketing Executive at Infosys from 2008 to 2010. Additionally, she interned as an Assistant to the Head of Communications at Volvo Ocean Race in 2012 and worked as a Marketing Content Specialist at Horizon Equipment in 2018.
Education and Expertise
Priscilla Thomas holds a Post Graduation in Marketing from Massey University, which she completed from 2011 to 2012. She also earned a Bachelor of Arts degree from Mount Carmel College (Bangalore University), where she studied Communicative English, Psychology, and English Literature from 2005 to 2008. Earlier, she completed her High School Diploma at Clarence High School from 1992 to 2005. Her educational background supports her expertise in content strategy development, aligning marketing efforts with business goals and industry trends.
Content Strategy Development
At Dotmatics, Priscilla has developed content strategies for products such as nQuery and Graphpad. These strategies focus on aligning with business goals and industry trends, ensuring that the content produced meets the needs of the target audience. Her role involves analyzing market trends and consumer behavior to create effective marketing content that resonates with users.