Zoe Cohen
About Zoe Cohen
Zoe Cohen serves as the Senior Vice President of Product Marketing at Doximity, bringing extensive experience in managed care marketing and patient adherence. She has held various marketing roles at notable companies, including Medscape and Pfizer, and has received the PM360 Trailblazer Award for Marketer of the Year in 2021.
Current Role at Doximity
Zoe Cohen serves as the Senior Vice President of Product Marketing at Doximity, a position she has held since 2022. In this role, she leads the commercial strategy for a life science business unit, focusing on corporate, digital, product marketing, and sales support. Her expertise in managed care marketing and patient adherence informs her approach to product marketing within the organization.
Previous Experience at Medscape
Prior to her current role, Zoe Cohen worked at Medscape from 2009 to 2016, where she held multiple positions including Director of Product Marketing and Senior Director of Product Marketing. During her tenure, she contributed to the development of marketing strategies that enhanced Medscape's product offerings. She also served as Vice President of Product Marketing for a brief period in 2016.
Experience at Pfizer
Zoe Cohen's career includes significant experience at Pfizer, where she worked from 2004 to 2009. She held various roles, starting as Manager of Market Research and then progressing to Manager and Senior Manager of Marketing. Her time at Pfizer provided her with a solid foundation in pharmaceutical marketing and market research.
Educational Background
Zoe Cohen studied at Harvard University, where she earned an A.B. magna cum laude in East Asian Studies. She also attended Stanford University Graduate School of Business, achieving an MBA with elective coursework in marketing, healthcare, and social entrepreneurship. Earlier, she graduated from Hunter College High School with a Regents Diploma.
Awards and Recognition
In 2021, Zoe Cohen received the PM360 Trailblazer Award for Marketer of the Year, recognizing her contributions and impact in the field of marketing. This award highlights her expertise in omnichannel marketing and professional promotion, underscoring her influence in the healthcare marketing sector.