Kathryn Kennedy
About Kathryn Kennedy
Kathryn Kennedy is the Chief Growth Officer at DOZR, where she focuses on driving growth in the heavy equipment rental marketplace. She has extensive experience in e-commerce and online marketing, having held leadership roles at companies such as Wayfair, Amazon, and Expedia.
Current Role at Dozr
Kathryn Kennedy serves as the Chief Growth Officer at DOZR, a position she has held since 2023. In this role, she is responsible for driving sustained growth at DOZR, which is recognized as the largest North American retail marketplace for the heavy equipment rental industry. Her focus includes enhancing customer acquisition and retention strategies to improve overall business performance.
Previous Experience in E-commerce and Marketing
Kathryn Kennedy has extensive experience in e-commerce and marketing. She worked at Wayfair as the Head of Global Customer Growth & Acquisition from 2021 to 2022. Prior to that, she held several key positions, including Vice President of Marketing at Zulily and Chief Marketing Officer for Prime Video at Amazon. Her tenure at Expedia as Sr. Director of Online Partner Marketing further solidified her expertise in the online retail sector.
Education and Expertise
Kathryn Kennedy holds a Bachelor of Arts degree in International Relations from the University of California, Davis. She is currently pursuing a Master of Liberal Arts in International Relations at Harvard Extension School, which she began in 2022. Her expertise encompasses performance-based marketing, e-commerce strategy, digital marketing, and applied analytics, focusing on customer acquisition and retention.
Background in Marketing and Analytics
Kathryn has a strong background in brand marketing, online advertising, product marketing, and media planning. She has held various leadership roles, including Director of Online Marketing at The Body Shop and Director of Online Marketing at Warner Bros. Online. Her experience spans over two decades, during which she has developed a comprehensive understanding of the marketing landscape.
Career Progression and Key Roles
Throughout her career, Kathryn Kennedy has progressed through various significant roles in marketing and customer growth. She worked at PATH as Head of Global Media & Analytics from 2018 to 2020 and at AutoNation as Vice President of Online & Direct Marketing from 2012 to 2014. Her diverse experience across multiple industries has equipped her with the skills necessary to drive growth in competitive markets.