Kevin Forestell
About Kevin Forestell
Kevin Forestell is the Co-Founder and CEO of DOZR, a company that provides e-commerce solutions for the heavy equipment rental industry. He has a background in landscape architecture and design, and previously led one of Ontario's largest landscaping companies.
Work at DOZR
Kevin Forestell serves as the Co-Founder and CEO of DOZR, a company he co-founded in 2015. Under his leadership, DOZR has developed marketplace and e-commerce solutions specifically for the online rental of heavy equipment. The company aims to transform the $60 billion equipment rental industry by addressing challenges related to renting, maintaining, and managing equipment. Forestell's experience in the landscaping sector has informed DOZR's mission and operational strategies.
Education and Expertise
Kevin Forestell studied Landscape Architecture at the University of Guelph, where he achieved a Bachelor of Landscape Architecture (BLA) from 2003 to 2005. He also attended Fanshawe College, focusing on Landscape Design. This educational background has equipped him with the knowledge and skills necessary for his ventures in landscaping and equipment rental.
Background in Landscaping
Before establishing DOZR, Kevin Forestell worked in the landscaping industry for over a decade. He served as President of Forestell Designed Landscapes from 2004 to 2017 and held the position of VP Operations at Forestell Landscaping. He founded one of the largest landscaping companies in Ontario, Canada, starting with just a pickup truck. His extensive experience in this field laid the groundwork for his later innovations in equipment rental.
Achievements in Equipment Rental
Kevin Forestell identified a significant challenge in the landscaping industry: the under-utilization of equipment. This insight led to the creation of DOZR, which aims to optimize equipment usage and improve rental processes. Through his leadership, DOZR has positioned itself as a key player in the equipment rental market, leveraging technology to enhance operational efficiency.
Personal Interests
In his personal time, Kevin Forestell enjoys long-distance biking, gardening, and caring for backyard chickens with his children. These activities reflect his commitment to family and a lifestyle that values outdoor engagement and sustainability.