Luke West
About Luke West
Luke West is a Content Marketing Specialist currently working at DOZR and a Freelance Writer at SMPL Media & Consulting. He has a diverse background in content strategy, podcast production, and event management, with notable achievements in increasing engagement and form submissions through effective marketing strategies.
Work at Dozr
Luke West has been employed at Dozr as a Content Marketing Specialist since 2022. In this role, he has successfully increased the weekly click-through rate (CTR) from the blog to product pages from 1% to 7% by implementing engaging widgets and effective call-to-actions. He has collaborated with the product design team to develop bottom-of-funnel landing pages, which resulted in a 20% increase in form submissions.
Current Freelance Work
In addition to his role at Dozr, Luke West has been working as a Freelance Writer at SMPL Media & Consulting since 2022. His freelance work allows him to apply his content creation skills across various projects, contributing to diverse marketing strategies and enhancing brand visibility.
Background and Previous Experience
Luke West has a diverse background in content production and marketing. He worked at Generis from 2020 to 2021 as a Conference Producer, Content Strategist, and Podcast Host. He has also been involved with Talking Hockey as a Co-Host and Producer since 2020. His previous roles include positions at The Advertising Project and On Deck, where he contributed to event planning and podcasting initiatives.
Education and Expertise
Luke West studied at Wilfrid Laurier University, where he earned a Bachelor of Arts (B.A.) in Honours Communication Studies from 2014 to 2019. He also attended NUCB Business School, focusing on Business Administration and Management during an international exchange program in 2018. His educational background supports his expertise in content marketing and strategy.
Achievements in Content Strategy
Luke West has developed a content and SEO keyword strategy that resulted in a 169% increase in ranking keywords, including a 180% increase in keywords ranking in the top three positions. He also played a key role in the rebranding and production of the Building Builders podcast, which achieved 2,325 downloads in its first season.