Shelby Riddell
About Shelby Riddell
Shelby Riddell serves as the European Marketing & Communications Lead at DPR Construction, focusing on educational content that promotes innovative construction methods. With a background in marketing and architecture, Riddell aims to adapt DPR's approach to diverse European cultures.
Work at DPR Construction
Shelby Riddell has been serving as the European Marketing & Communications Lead at DPR Construction since 2019. Based in Amsterdam, North Holland, she focuses on creating educational content that encourages partners and customers to rethink construction methods. Her role involves translating DPR's unique business approach to resonate with various European cultures. Prior to her current position, she held several marketing roles within DPR, including Southwest Regional Marketing Lead and Arizona Marketing Lead, showcasing her extensive experience within the company.
Education and Expertise
Shelby Riddell holds a Bachelor of Fine Arts (B.F.A.) in Theatre Production with an emphasis in Costume Design from the University of Arizona, where she studied from 2004 to 2008. She furthered her education by obtaining a Master's of Architecture from Arizona State University in May 2014. This educational background provides her with a unique perspective in her marketing role, particularly in storytelling and creative communication strategies.
Background
Before joining DPR Construction, Shelby Riddell gained experience in various roles that contributed to her marketing expertise. She worked as a BIM Intern at Okland Construction from 2013 to 2014 and held multiple marketing positions at DPR Construction from 2014 to 2019. Additionally, she worked in costume and production support at Live Nation Entertainment and as a costumer at Shakespeare & Company, which enriched her understanding of collaborative processes in creative environments.
Achievements
In her role as European Marketing & Communications Lead, Shelby Riddell aims to influence industry change through innovative communication strategies. She is passionate about storytelling, which she uses to highlight the collaborative nature of DPR's work. Her efforts in creating educational content have been instrumental in encouraging a shift in construction methods among partners and customers.