Whitney Rothe
About Whitney Rothe
Whitney Rothe is a Principal PLG Manager at Dremio, where she has worked since 2024. With a strong background in marketing and demand generation, she has held various leadership roles in notable companies across the New York City Metropolitan Area.
Work at Dremio
Whitney Rothe currently serves as the Principal Product Led Growth (PLG) Manager at Dremio. She has held this position since 2024, contributing to the company's growth strategies in the New York City Metropolitan Area. In this role, she focuses on implementing product-led growth initiatives, which are essential for enhancing user engagement and driving adoption of Dremio's data platform.
Previous Experience in Marketing
Prior to her current role, Whitney Rothe worked as Vice President of Growth Marketing at ICR in 2023 for nine months. She also held significant positions at Insight Partners, where she was Senior Director of Marketing for Insight Onsite from 2020 to 2022 and Director of Marketing from 2019 to 2020. Her experience spans various marketing roles, emphasizing her expertise in demand generation and growth strategies.
Educational Background
Whitney Rothe earned her Master of Business Administration (M.B.A.) from NYU Stern School of Business, where she studied Digital Marketing, Finance, Media, and Technology from 2011 to 2013. She also holds a Bachelor’s Degree in Theater and History from Hamilton College, which she completed from 2001 to 2005. Additionally, she graduated from The Hotchkiss School, completing her high school education from 1997 to 2001.
Expertise in Marketing Strategies
Whitney Rothe possesses expertise in Product Led Growth and Community Led Growth, which are critical for scaling software companies. Her skill set includes a strong background in Demand Generation and Venture Capital, indicating a blend of marketing and investment skills. She is knowledgeable in Account Based and Product Marketing, essential for targeted marketing strategies in Software as a Service (SaaS) companies.
Diverse Skill Set
Whitney Rothe has a diverse skill set that encompasses Martech, Marketing Automation, and Digital Marketing. This comprehensive understanding of modern marketing technologies enables her to effectively implement strategies that drive growth and engagement. Her professional experiences reflect a commitment to leveraging technology in marketing to achieve business objectives.