Ben Paster
About Ben Paster
Ben Paster serves as the Head of Ecommerce at Dribbleup, where he has worked since 2017. He specializes in developing AI tools to improve website and advertising performance for the company's direct-to-consumer channel.
Work at DribbleUp
Ben Paster has served as the Head of Ecommerce at DribbleUp since 2017. In this role, he is responsible for managing and optimizing the company's ecommerce platform, dribbleup.com. He oversees the advertising strategy for DribbleUp's direct-to-consumer channel, focusing on enhancing customer engagement and sales performance. Paster develops proprietary tools using AI to improve website and advertising performance, demonstrating a commitment to leveraging technology for business growth.
Previous Experience at Dorm Room Fund
Before joining DribbleUp, Ben Paster worked at Dorm Room Fund from 2014 to 2017. He held two roles during his tenure: Investment Partner from 2014 to 2016 and Product & Brand from 2016 to 2017. His work involved engaging with startups and contributing to brand development across multiple cities, including New York City, Boston, Philadelphia, and San Francisco.
Co-Founder & CTO at besimpler
Ben Paster co-founded besimpler and served as its Chief Technology Officer from 2013 to 2016. In this role, he played a key part in the company's technological development and strategic direction. His experience at besimpler provided him with a strong foundation in product development and technology management.
Education and Expertise
Ben Paster studied at NYU Gallatin, where he focused on Digital Product Strategy and earned his Bachelor's degree from 2013 to 2017. His educational background equips him with the skills necessary for navigating the complexities of ecommerce and digital marketing. He also attended North Andover High School from 2007 to 2013, where he laid the groundwork for his future academic and professional pursuits.