Kelsey Sida
About Kelsey Sida
Kelsey Sida is a Project Manager at Orangetheory Fitness, where she has worked since 2019. She has a background in digital marketing and project management, having previously held positions at Drive Social Media and Pack Rat Outdoor Center.
Current Role at Orangetheory Fitness
Kelsey Sida serves as a Project Manager at Orangetheory Fitness, a position she has held since 2019. In this role, she manages lead generation campaigns specifically on Facebook and Instagram. Kelsey acts as the primary point of contact for over 250 Orangetheory Fitness locations, focusing on scheduling and relationship building. Her responsibilities include coordinating workflow and making timeline adjustments for a diverse team that includes analytics managers, account executives, photographers, videographers, and graphic designers.
Previous Experience at Drive Social Media
Kelsey Sida worked at Drive Social Media in various capacities from 2016 to 2019. She began her tenure as a Digital Marketing Intern for three months in 2016, followed by an 11-month role as Community Manager. Kelsey then advanced to Project Manager, a position she held for two years until 2019. During her time at Drive Social Media, she gained experience in project management and digital marketing strategies.
Educational Background
Kelsey Sida studied Journalism with a focus on Advertising and Public Relations at the University of Arkansas at Fayetteville, where she earned a Bachelor of Arts (B.A.) from 2012 to 2016. Additionally, she attended the University of Westminster in 2014, where she achieved a grade of A (4.0) in Media over an 11-month period. Kelsey also briefly studied at Westminster Business School in 2014.
Early Career at Pack Rat Outdoor Center
Before entering the digital marketing field, Kelsey Sida worked as an Associate at Pack Rat Outdoor Center from 2014 to 2016. This role provided her with foundational experience in customer service and retail operations, contributing to her overall professional development.