Katie Hickey
About Katie Hickey
Katie Hickey serves as the Director of Demand Generation at dscout, bringing extensive experience in marketing from her previous roles at SurveyMonkey and Ometria. She has a background in communication and media studies from Florida Gulf Coast University and has contributed to various marketing initiatives across nonprofit and for-profit organizations.
Current Role at dscout
Katie Hickey serves as the Director of Demand Generation at dscout, a position she has held since 2023. In this role, she is responsible for developing and implementing strategies to drive demand for the company's products and services. Her focus includes optimizing marketing campaigns and enhancing customer engagement to support the company's growth objectives.
Previous Experience at SurveyMonkey
Before joining dscout, Katie Hickey worked at SurveyMonkey as a Senior Marketing Manager from 2017 to 2022. During her five years in this role, she contributed to various marketing initiatives aimed at increasing user engagement and brand visibility. Her experience at SurveyMonkey provided her with a strong foundation in data-driven marketing strategies.
Educational Background in Communication and Media Studies
Katie Hickey studied at Florida Gulf Coast University, where she achieved a degree in Communication and Media Studies from 2010 to 2012. This educational background equipped her with essential skills in communication, media relations, and marketing, which she has applied throughout her career in various marketing roles.
Marketing Roles and Contributions
Throughout her career, Katie Hickey has held several marketing positions across different organizations. She worked as a Marketing Manager at SMARTLOCAL from 2014 to 2016 and at Opt-IN SMART from 2013 to 2014. Additionally, she served as a Marketing Segment Manager at Qgiv in 2016. Her roles involved enhancing brand awareness and executing marketing strategies for both nonprofit and for-profit organizations.
Publications and Online Contributions
Katie Hickey regularly publishes blogs on topics related to social media marketing, corporate branding, and professional branding. Her insights are shared across high-profile social media channels, contributing to discussions in the marketing community. Additionally, she contributed to 'The Eagle' Newspaper and Online Community during her time at Florida Gulf Coast University.