M. Zachary Hanz
About M. Zachary Hanz
M. Zachary Hanz is the Director of Product Marketing at dscout, where he leverages his extensive experience in product marketing and a strong educational background in English and Advertising. He has held various marketing roles at notable companies, including ActiveCampaign, FourKites, and Sprout Social, and is known for his strategic and analytical approach to marketing.
Current Role at dscout
M. Zachary Hanz serves as the Director of Product Marketing at dscout. He has held this position since 2022, contributing to the company's marketing strategies and product positioning. His role involves overseeing marketing initiatives that align with dscout's objectives and enhancing the overall customer experience.
Previous Experience in Product Marketing
Before joining dscout, Hanz worked at FourKites, Inc. as the Director of Product Marketing from 2020 to 2021. He also held the position of Product Marketing Manager at ActiveCampaign from 2018 to 2020. His experience in these roles involved developing and executing marketing strategies that supported product launches and market growth.
Marketing Career at Sprout Social
Hanz has an extensive background at Sprout Social, Inc., where he held multiple roles. He started as a Marketing Manager for Email from 2012 to 2015, then transitioned to New User Marketing Lead from 2016 to 2018, and later served as Senior Marketing Manager for Email from 2015 to 2016. His work focused on enhancing user engagement and optimizing email marketing strategies.
Educational Background
Hanz studied at North Central College, where he achieved a degree in English Education. He also attended Ball State University, earning a Bachelor of Arts in Advertising and English with a focus on Creative Writing. His educational background supports his expertise in marketing and communication.
Skills and Personal Interests
M. Zachary Hanz possesses a unique blend of strategic, creative, and analytical skills that drive impactful changes in marketing. He tests marketing strategies with a clear purpose to optimize outcomes. Outside of his professional commitments, he enjoys kayaking, which reflects his balance between work and leisure.