Mallika Chakravarti
About Mallika Chakravarti
Mallika Chakravarti serves as the Senior Director of GTM at CLEAResult, bringing extensive experience in product marketing across various industries. With a strong background in digital marketing and strategic planning, she has held key positions at several companies, including dscout and LiveWorld.
Current Role at dscout
Mallika Chakravarti serves as the Director of Product Marketing at dscout, a position she has held since 2021. In this role, she focuses on developing and executing marketing strategies that align with the company's goals. Her expertise in storytelling and data-driven marketing supports the creation of innovative programs that resonate with customers. Chakravarti's leadership contributes to enhancing brand visibility and driving engagement within the market.
Previous Experience in Product Marketing
Prior to her current role, Mallika Chakravarti held various positions in product marketing across multiple organizations. She worked as the Director of Product Marketing at LiveWorld from 2016 to 2018 and at UnitedLex from 2020 to 2021. Her experience also includes a role as Director of Product Marketing at Hewlett-Packard from 2011 to 2013. These positions allowed her to refine her skills in creating effective marketing strategies and managing product launches.
Education and Expertise
Mallika Chakravarti holds a Bachelor of Science degree in Dietetics/Dietitian from the University of Maryland and an MBA in Marketing from Georgia State University. Additionally, she completed Yoga Teacher Training at Say Om Yoga, achieving RYT 200 certification. Her educational background supports her expertise in marketing, particularly in storytelling, strategic planning, and data-driven approaches that yield measurable results.
Background in Digital Marketing
Chakravarti has a robust background in digital marketing, having worked in various capacities that include Director of Digital Marketing at Hewlett-Packard and Sr. Manager of Product Marketing at AOL. Her experience spans several industries, including Healthcare, Technology, and Financial Services. This diverse background equips her with the knowledge to implement integrated marketing strategies that effectively engage target audiences.
Comprehensive Skill Set
Mallika Chakravarti possesses a comprehensive skill set that encompasses digital, integrated, and product marketing. She specializes in lead and demand generation, contributing to brand management and thought leadership. Her ability to create captivating storytelling that addresses customer needs forms the foundation for innovative marketing programs, making her a valuable asset in any marketing team.