Laurie Felton
About Laurie Felton
Laurie Felton is an Account Director at Dstillery, with a background in media sales and marketing spanning over two decades. She has held various positions at notable companies, including Time Inc. and Starcom, and possesses expertise in developing custom multi-platform media solutions.
Work at Dstillery
Laurie Felton has been serving as an Account Director at Dstillery since 2022. In this role, she focuses on leveraging content and data to meet client objectives. Her responsibilities include developing strategies that align with client goals and enhancing their marketing efforts through data-driven insights. Dstillery is known for its innovative approach to digital marketing, and Felton's expertise contributes to the company's mission of delivering effective media solutions.
Previous Experience at Time Inc.
Laurie Felton worked at Time Inc. in various roles from 2008 to 2016. She began as a Corporate Sales Account Manager from 2008 to 2012, where she managed sales accounts and developed client relationships. She then transitioned to Integrated Sales Manager for Real Simple, Cozi, and This Old House from 2012 to 2016. In this position, she was responsible for integrated sales strategies and client engagement, contributing to the success of these brands.
Career at Starcom
Felton's career at Starcom spanned from 2001 to 2008, where she held multiple positions. She started as a Media Supervisor from 2001 to 2005, overseeing media planning and execution. She was then promoted to Associate Media Director from 2005 to 2008, where she further developed her skills in media strategy and client management. Her time at Starcom provided her with a solid foundation in media solutions and client relations.
Background in Media Planning
Laurie Felton has a background in media planning that includes her role as a Senior Media Planner at Campbell Ewald from 1999 to 2001. This early experience allowed her to develop skills in strategic media planning and execution. Her extensive experience across various industries, including Automotive, Food, Retail, Home Improvement, Finance/Insurance, and Shopper Marketing, has equipped her with the ability to build strong relationships and deliver tailored media solutions.
Education and Expertise
Laurie Felton holds a Bachelor's Degree in Marketing from Michigan State University - The Eli Broad College of Business. Her educational background, combined with her professional experience, has provided her with expertise in developing and selling custom multi-platform media solutions. This expertise is evident in her ability to leverage content and data effectively to achieve client goals.