André Antunes
About André Antunes
André Antunes serves as the Director of Customer Base Management & Retention of Small and Medium Enterprise Segments at du in Dubai, United Arab Emirates. With a strong background in marketing and customer retention, he has held various managerial roles at du and Vodafone, and has a solid educational foundation in economics and marketing management.
Work at du
André Antunes has been serving as the Director of Customer Base Management & Retention of Small and Medium Enterprise Segments at du since 2022. In this role, he oversees multi-channel campaign management, which includes SMS, Telesales, Digital, and Account Management. He has been instrumental in leading digital transformation and automation efforts aimed at optimizing campaigns throughout the customer life cycle. Prior to his current position, he held the role of Senior Manager & Head of Small Enterprise Base Management and Retention Team at du from 2021 to 2022, and also served as Senior Manager & Head of Insights Team for SoHo & Small Enterprise Segments from 2020 to 2021.
Education and Expertise
André Antunes has a robust educational background in economics and marketing. He obtained a Licentiate Degree in Economics from Nova School of Business and Economics, followed by a Master's degree (MSc) in Marketing Management from ISEG - Lisbon School of Economics & Management. He also completed a Post-Graduation in Marketing Management at ISEG. In 2023, he furthered his education with an Executive Program in Leadership Accelerators at Harvard Business School. His expertise includes predictive modeling, customer retention strategies, and campaign management.
Background
André Antunes began his career as a Trainee at Shell from 2002 to 2003. He then transitioned to Bon Vivant as a Partner and Marketing Manager from 2003 to 2006. His career in telecommunications started at Vodafone, where he held various marketing management roles from 2011 to 2015, focusing on customer retention and pricing strategies. His experience spans over two decades in marketing and customer management, with a significant portion dedicated to enhancing customer value and retention in the telecommunications sector.
Achievements
During his tenure at du, André Antunes has implemented successful campaigns that have driven average revenue per user and per account. He has conducted predictive modeling and designed new products and services aimed at enhancing customer retention and value growth. His leadership in digital transformation initiatives has optimized marketing campaigns for Small and Medium Enterprise segments, showcasing his ability to adapt and innovate in a competitive landscape.