Aniruddha Ghosh
About Aniruddha Ghosh
Aniruddha Ghosh is the Director of Consumer Mass Segment (Customer & Value Proposition) at du in the United Arab Emirates, a position he has held since 2014. He has extensive experience in marketing and sales across various telecommunications companies, including Vodafone India and Bharti Airtel.
Current Role at du
Aniruddha Ghosh serves as the Director of Consumer Mass Segment (Customer & Value Proposition) at du, a position he has held since 2014. In this role, he is responsible for achieving revenue and subscriber goals for the prepaid business. He focuses on implementing cost-effective strategies and ensuring the relevance and profitability of the company's prepaid product offerings. Ghosh collaborates with market research, business intelligence, and corporate strategy teams to analyze customer behavior and adapt to macroeconomic conditions.
Previous Experience at Vodafone India
Aniruddha Ghosh has extensive experience at Vodafone India Opco, where he held multiple positions from 2004 to 2014. His roles included Zonal Business Manager, Zonal Prepaid Head, and Head of Marketing Operations. He was instrumental in driving business development and tariff strategies. Ghosh also served as the Category Head for DATA & VAS, focusing on enhancing customer offerings. His tenure at Vodafone India provided him with a solid foundation in marketing operations and sales management.
Background in Sales and Marketing
Before joining du, Aniruddha Ghosh worked at Eastman Kodak Company as a Consumer Sales Manager from 2002 to 2004 and at Philips Lighting as a Consumer Sales Officer from 2000 to 2002. His early career laid the groundwork for his expertise in sales and marketing operations. Ghosh's experience in diverse industries has equipped him with a comprehensive understanding of consumer behavior and market dynamics.
Education and Expertise
Aniruddha Ghosh earned his Master of Business Administration (M.B.A.) in Sales, Distribution, and Marketing Operations from Visva-Bharati, where he studied from 1999 to 2001. His educational background has contributed to his strategic approach in various roles within the telecommunications and consumer goods sectors. Ghosh's expertise encompasses market research, customer analysis, and product portfolio management.
Achievements in Customer Satisfaction
In his current role at du, Aniruddha Ghosh has played a key role in improving leadership in customer satisfaction metrics, including Net Promoter Score (NPS), Customer Satisfaction (C-SAT), and Transaction Satisfaction (T-SAT) scores. His efforts in understanding customer needs and market trends have contributed to the company's competitive positioning in the telecommunications industry.