Arifa Khan
About Arifa Khan
Arifa Khan serves as the Head of Reporting and Analytics / Digital Insights Lead at du in Dubai, where she has worked since 2021. With a strong background in loyalty marketing and digital transformation, she has held various senior roles in notable companies including David Yurman, Ralph Lauren, and Accenture Interactive.
Work at du
Arifa Khan has been serving as the Head of Reporting and Analytics / Digital Insights Lead at du since 2021. In this role, she focuses on data readiness and analytics, contributing to the company's digital insights initiatives. Her responsibilities include leveraging data analysis to inform strategic decisions and enhance customer experiences. She has been instrumental in developing reporting frameworks that support the organization's objectives in the telecommunications sector.
Previous Experience in Business Analysis
Prior to her current role, Arifa Khan worked as a Senior Business Analyst at David Yurman from 2018 to 2019, where she managed CRM and loyalty initiatives. She also held the position of Senior Business Analyst in E-Commerce Product Management at Ralph Lauren from 2013 to 2015. Her experience includes a role as a Senior Management Consultant at Accenture Interactive, focusing on digital transformation from 2019 to 2021, and as a Consumer Experience professional at Theory from 2016 to 2018.
Education and Expertise
Arifa Khan holds a Bachelor's degree in Commerce from the University of Karachi, which she attended from 1996 to 1998. Additionally, she earned an Associate of Arts and Sciences (AAS) in Fashion Merchandising from Parsons School of Design between 2002 and 2005. Her educational background supports her expertise in loyalty marketing, customer lifecycle management, and digital marketing strategies.
Skills in Digital Marketing and Analytics
Arifa Khan specializes in customer journey mapping and segmentation, which are crucial for enhancing digital marketing strategies. She has a strong background in loyalty marketing and rewards programs, and she utilizes market research and analytics to drive e-commerce and CRM strategies. Her proven track record includes leading acquisition and retention campaigns that effectively communicate brand messages through data analysis.
Experience in Creative Marketing
Arifa Khan has extensive experience in creative marketing, having worked at Victoria's Secret as a Marketing and Creative Interface from 2005 to 2009. This role allowed her to blend creativity with analytical skills, contributing to successful marketing initiatives. Her diverse background in various industries equips her with a unique perspective on consumer behavior and market trends.