Atay Demireren
About Atay Demireren
Atay Demireren is a Marketing Manager with extensive experience in the telecommunications sector, currently working at du in Dubai since 2018. He has previously held positions at Turkcell and Turk Telekom, where he developed innovative marketing strategies and launched significant products.
Work at du
Atay Demireren has been serving as the Marketing Manager at du since 2018. In this role, he has been instrumental in implementing innovative marketing strategies that have contributed to the company's growth in the telecommunications sector in Dubai, United Arab Emirates. Notably, he launched the Du online store for postpaid acquisition, which has enhanced digital customer engagement. Additionally, he implemented UAE's first unlimited postpaid plans, significantly boosting new customer acquisition.
Previous Experience at Turkcell
Before joining du, Atay Demireren worked at Turkcell in various capacities. He served as a Brand Executive from 2014 to 2015, where he focused on brand management in İstanbul, Türkiye. Prior to that, he was a Revenue Management Specialist from 2013 to 2014 and a Product & Offer Specialist from 2011 to 2013. His roles at Turkcell provided him with a solid foundation in marketing and product management within the telecommunications industry.
Experience at Turk Telekom
Atay Demireren worked at Turk Telekom as a Senior Product Marketing Manager from 2015 to 2018. In this position, he was responsible for developing marketing strategies and product offerings. His experience at Turk Telekom further enhanced his expertise in the telecommunications sector, preparing him for his subsequent role at du.
Education and Expertise
Atay Demireren studied Electrical & Electronics Engineering at Koç Üniversitesi, graduating from the College of Engineering in 2011. He furthered his education by completing the Management Essentials program at Harvard Business School Online in 2020. This combination of technical and management education has equipped him with a diverse skill set applicable to his roles in marketing and product management.
Achievements in 5G Development
Atay Demireren has played a significant role in developing innovative 5G plans in collaboration with major brands such as Netflix and Amazon Prime. His work in this area demonstrates his ability to integrate technology and marketing strategies effectively, contributing to the advancement of telecommunications services.