Beril Koc
About Beril Koc
Beril Koc is a Senior Marketing Manager at du, specializing in Active Base Management since 2014. With extensive experience in customer loyalty and retention across various sectors, she has developed expertise in digital transformation and churn management strategies.
Work at du
Beril Koc has been employed at du as a Senior Marketing Manager in Active Base Management since 2014. In this role, Koc has focused on customer retention and value management within the telecommunications sector in Dubai. Over the years, Koc has contributed to various initiatives aimed at enhancing customer loyalty and engagement, leveraging extensive experience in the industry.
Education and Expertise
Koc holds an MBA in International Business Administration from the University of Hamburg, where studies were completed from 2004 to 2006. Prior to this, Koc earned a Bachelor's degree in Business Administration from Marmara University, studying from 1999 to 2003. Koc's educational background supports a strong foundation in marketing and business strategies, complemented by significant experience in customer value management and digital transformation.
Background
Before joining du, Koc worked in various marketing roles across different sectors. Koc was a Senior Marketing Specialist at Avea in Turkey, focusing on customer loyalty and retention from 2011 to 2012. Koc also served as an Advertising Manager at The MediaVantage in Dubai for eight months in 2013-2014. Earlier experience includes a CRM and Marketing Specialist position at Praktiker and an internship at Lufthansa Technik.
Achievements
During the tenure at Avea, Koc managed one of the first-to-market loyalty card programs in the DIY retail sector in Turkey. This initiative emphasized customer segmentation and personalized offers, showcasing Koc's capability in developing effective customer loyalty strategies. Additionally, Koc has developed expertise in churn management strategies, focusing on both proactive and reactive approaches to enhance customer retention.
Cultural Diversity and Collaboration
Koc has a strong focus on cultural diversity and collaboration, which has been instrumental in driving team and business success in the UAE. This emphasis on diverse perspectives and teamwork aligns with the multicultural environment of Dubai, allowing Koc to leverage these aspects to enhance marketing strategies and customer engagement.