Carol K.
About Carol K.
Carol K. serves as the Director of Consumer Marketing for Premium Segment Value Propositions at du in Dubai, a position she has held since 2020. With extensive experience in marketing across various roles and companies, she has a strong background in developing innovative propositions that drive revenue growth.
Work at du
Currently, Carol K. serves as the Director of Consumer Marketing for Premium Segment Value Propositions at du, a position she has held since 2020. In this role, she focuses on developing marketing strategies tailored to premium customers. Prior to this, she worked at du as the Director of Consumer Marketing for Postpaid and Roaming Products from 2018 to 2020, and as a Senior Consumer Marketing Manager for Postpaid Products from 2015 to 2018. Her experience at du has contributed to her expertise in consumer marketing within the telecommunications sector in Dubai, United Arab Emirates.
Previous Experience in Telecommunications
Carol K. has extensive experience in the telecommunications industry, having worked at VIVA Bahrain and Zain Jordan. At VIVA Bahrain, she held the positions of Marketing Segmentation Manager from 2013 to 2015 and Postpaid and Prepaid Services Team Leader from 2012 to 2013. Her tenure at Zain Jordan included roles as Business Planning and Intelligence Senior Officer, Marketing Prepaid Products Team Leader, and Youth Marketing Division Senior Officer between 2008 and 2010. This diverse background has equipped her with a comprehensive understanding of market dynamics and consumer behavior.
Education and Expertise
Carol K. holds a Bachelor of Science degree in Computer Information Systems from the University of Jordan, which she completed from 2001 to 2005. She further enhanced her skills by studying Digital Marketing at Squared Online, earning a certificate from 2015 to 2016. Additionally, she completed the Harvard Leadership Accelerators Program through Harvard Business School Online in 2020. This educational background supports her expertise in marketing and strategic planning within the telecommunications industry.
Achievements in Marketing Strategy
Throughout her career, Carol K. has demonstrated a proven track record of delivering innovative marketing propositions that have resulted in revenue and gross margin growth. She has successfully led the introduction of new products, employing comprehensive launch plans that utilize a full spectrum of communication channels, including Above The Line (ATL) and targeted digital strategies. Her ability to adapt marketing strategies in response to market and technology changes has been instrumental in ensuring successful transitions for her teams.